01Step
Name & Position
Define what the brand should stand for and how it should be remembered.
→Anya Segen · Proposal 001
See Pricing →
Boarding · Proposal 001Prepared for Pawan
Thailand,
Made Personal.
A brand, website, and launch proposal for a Thailand-focused travel agency built for Indian travellers.
View Proposal→
Prepared by
Anya Segen
BangkokPhuketKrabiPattayaKoh Samui
DEL · BOM · BLR → BKK · HKT · KBVA first-stage proposal · Confidential2026
01The Starting Point
Thailand is easy
to desire.
Harder to choose
confidently.
Indian travellers already know Thailand — the reels, the stories, the packages. But when it is time to book, most people still pause.
"
The job is not to sell Thailand.
It is to remove doubt.
ArrivalBKK2026★ ★ ★
Traveller's mind
Which city?
Which hotel?
Which agent?
What's the catch?
becomes
Boarding
5N·6D
Confirmed
Curated ItineraryDEL → BKK
D1–2BangkokCity · river · night markets
D3–4PhuketBeach · Phi Phi day trip
D5KrabiRailay · sunset longtail
D6ReturnBKK → home
Planned by the brandConfirmed →
Visa-ready Verified hotels WhatsApp support Fixed price
02Market Snapshot
Most travel sellers are saying the same thing.
The Thailand market is crowded, but most brands look similar. Same beaches. Same package formats. Same discount language. That creates space for a brand that feels more planned, more tasteful, more dependable.
MAKEMYTRIP STYLE
Large Portals
High visibility. Low personal warmth.
LEGACY AGENCIES
Old Travel Companies
Trustworthy, but less exciting for digital-first travellers.
DM FOR DETAILS
Instagram Sellers
Fast and flexible, but not always credible.
THE OPENING
The Gap
A Thailand specialist that feels modern and reliable.
OpportunityBuild a brand that does not compete only on price. Build a brand people trust before they call.
03Brand Position
A Thailand-first travel brand for Indian travellers.
We recommend building the brand around a single, ownable promise — one that tells the traveller this is not just another seller of packages.
The Positioning Line
Thailand,MadePersonal.
Clear · Warm · Reliable
Not this
- Random package seller
- Discount-first page
- Generic travel agent
- Overcrowded itinerary dealer
Build this
- →Thailand specialist
- →Clear planning partner
- →Trust-first travel brand
- →Digital-first enquiry engine
PersonalityClearWarmReliableModernTravel-smart
04Brand Building
From an idea to a market-ready travel brand.
Five focused movements to take the brand from a thought to a working launch. Detailed execution opens up after direction is approved.
02Step
Identity System
Logo, colours, typography, visual language, and templates that look credible from day one.
→03Step
Website
A professional site that explains, inspires, and converts through enquiry forms and WhatsApp.
→04Step
Social Presence
A content direction that builds confidence — not one that only posts offers.
→05Step
Launch Campaign
A clean launch system to introduce the brand and start generating real enquiries.
→05Visual Direction
The brand should look like travel with taste.
Not a package poster. A trusted travel desk with a strong eye for destinations, details, and the traveller's experience.
Mockup · 01Website
www.thebrand.travel
The BrandDestinations · Packages · About · Contact
Thailand Specialist
Thailand,
Made Personal.
Made Personal.
Plan My Trip →
Website hero: Thailand, Made Personal.
Mockup · 02Instagram
Tips. Trips. Trust.
Launch grid: tips · destinations · itineraries · offers.
Mockup · 03Itinerary
Itinerary5N · 6D
Day 1–2BangkokCity, river, night markets
Day 3–4PhuketBeach, Phi Phi day trip
Day 5KrabiRailay, sunset longtail
Day 6ReturnBangkok → home
Curated by the brandCONFIRMED →
5 Nights / 6 Days Thailand itinerary format.
Mockup · 04Package PDF
The Brand
Phuket & Krabi · 6D
Reference
TH-001
Inclusions
- · 5 nights handpicked stays
- · Airport transfers
- · Phi Phi island day trip
- · Daily breakfast
Highlights
- · Old Phuket town walk
- · Railay sunset longtail
- · Curated dinner picks
- · On-trip WhatsApp support
Made PersonalQuote on enquiry
Clean package quotation and inclusion format.
Clear packages Beautiful destinations Trust-building content Easy enquiry flow
06Launch
Online first.
Offline where it adds trust.
The brand can start with a strong digital launch and slowly expand into selected offline visibility once the identity and website are ready.
Phase ALive first
Digital Launch
- →Website launch
- →Instagram & Facebook presence
- →Google search visibility
- →WhatsApp enquiry flow
- →Launch creatives
- →Travel guide content
- →Paid lead campaigns
Phase BAfter launch
Offline Visibility
- →Print ads
- →Newspaper features
- →Magazine placements
- →Travel guide booklet
- →Corporate travel outreach
- →Wedding & honeymoon partnerships
- →Local consultation events
Digital will create discovery.
Offline can build additional trust.
07Our Work
Work that shows how we build perception.
A few relevant references across identity, communication, destination, event, and public-facing campaigns.
Client WorkHimalayan O2
Destination · Event · WebsiteDestination-led event identity and communication, with visual identity, website direction, signage, and public-facing experience design.
Client WorkSaras
Communication · StorytellingA communication project shaped around rural women artisans, livelihood stories, and clear public messaging.
Client WorkGullak / Gullak 2.0
Identity · Event CommunicationYouth and entrepreneurship-focused identity and event communication built for recall and energy.
Client WorkChhattiskala
Branding · Cultural IdentityA cultural identity project built to create recognition, pride, and recall.
Website Sample
Social Media Sample
Print Campaign Sample
Brand Identity Sample
Detailed case studies can be shared in the next stage.
08Commercial Options
Choose the launch path
that fits the ambition.
Three options so the brand can start at the right level and scale with clarity. GST applicable separately on all packages.
Package
Brand Foundation
₹2,75,000+ GST
Starting with a professional brand identity before website and marketing expansion.
Includes
- Brand discovery session
- Basic competitor understanding
- Brand positioning note
- Naming direction support
- Logo design
- Colour palette & typography
- Basic brand style guide
- Social media starter templates
- Package / itinerary design format
Does not include
Start with Identity→Website development · Ongoing social media management · Paid advertising · Offline campaign execution
Recommended for LaunchPackage
Digital Launch
₹5,75,000+ GST
Launching the brand with identity, website, and initial digital presence.
Includes
- Everything in Brand Foundation
- Website planning & copy structure
- UI design & development
- Home · Packages · Destinations · About · Contact
- WhatsApp enquiry integration
- Basic SEO & Google Analytics setup
- Social media launch direction
- 12 launch creatives · 4 reel concepts
- Package PDF template
- Inquiry response format
Does not include
Launch the Brand→Monthly content management post-launch · Paid ad budget · Print / offline media buying · Influencer fees
Package
Market Entry
₹8,95,000+ GST
A complete launch with identity, website, content system, campaign direction, and early market visibility.
Includes
- Everything in Digital Launch
- Extended website structure
- Destination-wise content sections
- Blog / travel guide setup
- 20 launch creatives · 8 reel concepts
- First-month social media calendar
- Launch campaign concept
- Paid campaign structure
- Landing page for lead generation
- WhatsApp comms flow · CRM-ready lead format
- Offline marketing direction
- Newspaper / magazine ad concept
- Corporate & wedding outreach direction
- 30-day launch support
Does not include
Enter the Market Strongly→Ad spend · Printing cost · Media buying · Influencer fees · Photo/video shoot cost · Domain, hosting, third-party software
After Launch
Monthly Growth Retainer
Ongoing social media, performance marketing, content planning, campaign optimisation, and website updates can continue through a monthly retainer.
Starting at ₹1,25,000 + GST / month · scope-dependent
Payment Terms
- 50%Advance to begin
- 30%After identity approval / website design stage
- 20%Before final handover or launch
Ad spend, media buying, printing, influencer fees, domain, hosting, travel and third-party costs are billed separately at actuals.
09Next Step
The first decision
is the direction.
The brand can enter the market as another travel agency.
Or it can enter as a Thailand specialist that looks clear, credible, and ready to grow.
Anya Segen recommends the second.
Once the commercial option is selected, we will move into detailed discovery, brand direction, identity development, website structure, and launch planning.